The theme is the nearing olympics in general (hence the unusual costume colors, matching the rings) and women's football in particular [Japan is the current world champion].

A big sponsor is Soh, an ice-cream brand of the Lotte company. PUSH is it's official song. The woman in the recorded message is a football player who was in the CM with MomoClo.

[It gets more embarrassing, because] they introduce themselves as Momoiro Clover Soh, a group that only appears once every four years. They're rather annoyed to be constantly confused with these Z people.

Part of the advertising campaign are visits to middle schools. [They all blogged about the first one and] here we have some footage. Another is planned.

Finally a letter from a local fan is read who confesses to hiding his Live DVDs from his fiancee.