[SINGLE] 10th Massugu
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In my opinion more than sounding like a Nogizaka song it's the vibe. The aesthetic of the video is more similar to that of a Nogi video (and other artists who are following the current trend). People right now are into a more "naturalistic" style, opposite to the usual bright, colorful and over the top style of idols.
I think just with the first shot of the PV we can see that Ebichu uses this naturalistic style for the video, from the color palette, the composition and the the fact that the first thing they show is grass and trees (and later on, normal clothes for the girls)
With this style Ebichu can try and engage a wider audience, but it's risky because it might end up not pleasing current fans and not being out there enough to appeal to new people. -
I think you're right about going for a wider audience. They could also be thinking in terms of the sales charts -- their singles place pretty highly, but this could be their shot at a weekly #1. I had the feeling they were doing that with Superhero. As long as the B-sides and album cuts still have a lot of that Ebichu craziness and variety, it could work...
I've been looking on Google, thrying to figure out what the gesture/sign system could be. most sign languages use hand/finger gestures, but what they're doing is mostly arm gestures. At first, I thought it might be Japanese semaphore, but the gestures aren't right for any version of semaphore. They look more like mime gestures or some kind of traditional (or made-up) dance gestures. -
I've done some google searching too and I think only a few of their movement matches either sign language, nautical hand signalling or semaphore.
I think it's a mix of contemporary dancing and sign language with no actual meaning. Kind of new to see from them.
I hope their new marketing or theme doesn't change how they're been treating the girls and fans. -
Oh gimme a break....
They're releasing a nice song with a good-looking music video and the whole shrimp world is falling apart!!!!????
Everyone's always laudating the fact that they've been versatile in their appearances and sounds and now you're in panic?
Chill, will ya?
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I agree there's nothing to panic about with this single, this is a sound and visual style they've being playing with for a while. The only difference is that now that type of song is the A-side instead of being the B-side. In fact Superhero was already teasing that style and it was still Ebichu, as on this new single, it's still Ebichu.
The other video I was reminded of while watching Massugu was:
And that's classic Ebichu, this style has always been a part of them and one of the reasons why their fan base is so diverse.
Edit: Now that I think about it Te Wo Tsunagou (the style of the video) was ahead of it's time, It's exactly the kind of stuff that's trendy right now.
By the way, everything I written about the song was meant as praise, if it read as complaining then I'm sorry. -
I don't think this song is alike Te wo Tsounagou and Super Hero, it's other kind of music, and I'm not a fan of Tewo... but that PV is perfect, the best of theirs. With Super Hero other thing, I enjoy song very much, but PV was too simple for me, I watched it only two times at all. And I'm not in panic))
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ebizori said:
I don't think this song is alike Te wo Tsounagou and Super Hero, it's other kind of music, and I'm not a fan of Tewo... but that PV is perfect, the best of theirs.
Yeah I'm just talking about the video when I'm comparing them. Honestly I'm too obsessed with the video to even make an analysis of the song right now haha.
Such beautiful shots:
Spoiler:
I'm sure that if we go deep into the meaning of the PV we could come up with some crazy theories :)) -
I think it signifies that they're maturing on moving forward (massugu)? Their outfit, setting and PV is definitely geared more towards adulthood. It's like they're saying they're not kids anymore. Oh don't tell me they're changing to Shiritsu Ebisu Koukou since no one is in middle school anymore??????
I personally think that this song, their dancing and PV is a bit too polished.
Don't get me wrong, that's what every director and producer should aim for right? But I've always like their organised chaos and trying hard to make it work attitude better because I feel like it fit them more since they were first marketed as very rough singing and dancing skill if I'm not wrong.
Anyway I can't find any pre-order page at Amazon JP so I guess it's not up yet. -
September 21
Ebichu [Event] Massugu
Ebiture
https://live.line.me/r/channels/117/broadcast/45372
Krikeiyaku no Cinderella
https://live.line.me/r/channels/117/broadcast/45374
Kinpachi Dance Music
Chichinpui
https://live.line.me/r/channels/117/broadcast/45363
Self-introduction
https://live.line.me/r/channels/117/broadcast/45376
https://live.line.me/r/channels/117/broadcast/45380
Massugu
https://live.line.me/r/channels/117/broadcast/45386 -
September 21
Ebichu [Event] Massugu
Setlist
1, Kinpachi Dance Music
2, Chichinpui
ebiture
3, Karikeiyaku no Cinderella
4, Massugu
Spoiler:
Naito Runa and Yano Yuka
Tower Records Ikebukuro
Spoiler:
HMV Ikebukuro
Spoiler:
Tower Records Shinjuku
Spoiler:
SHIBUYA TSUTAYA
Spoiler:
HMV&BOOKS Shibuya
Spoiler:
Tower Records Shibuya
Spoiler:
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